CRAWL / INDEX
First, pages must be accessible
We review indexability, robots.txt, canonical URLs, internal links and server responses. We assess OAI-SearchBot access separately for ChatGPT Search. Allowing a search crawler does not guarantee inclusion, but blocking it limits eligibility.
CONTENT / INTENT
Answer questions clearly and with evidence
We map real customer questions, service boundaries, pricing factors and work examples into useful content. Clear headings, short answers and deeper explanations are written for people, with claims supported by evidence.
ENTITY / SOURCE
Make your identity easy to verify
We check the consistency of company, service, author and contact details. Relevant project examples, sources and update dates make the origin of information clear. Structured data is added only where it matches visible page facts.
MEASURE / LEARN
Measure visibility and adjust
Where available, we review Search Console, Bing Webmaster Tools AI Performance and analytics referrals. AI citations, clicks and enquiries are different measures, and we report them separately.